An immediate category leader after introducing our classic wrap in 2003, the MOBY name is synonymous with babywearing. Globally recognized, we are the trusted experts. The brand knows the importance of keeping babies close, clam, and happy, and innovates to meet the different needs of today's parents.

Solution-driven, we've expanded our product offering over the years, working with new fabrics and carrying styles, design collaborations, and coordinating colours. We've won countless consumer and industry awards and are still growing and evolving today.